It’s here, it’s fearless, and it’s fabulous. It’s Viva Magenta and it’s Pantone’s 2023 color of the year. It’s the antithesis of the sad beige trend and exists as a bold statement, “rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength,” states Leatrice Eiseman, Executive Director of the Pantone Color Institute.
The announcement of Pantone’s color of the year sets the tone for design trends throughout the year and we are so excited to see this fierce shade popping up all around us, by “encouraging experimentation and self-expression without restraint.”
In the Kitchen
Get creative in the kitchen by painting cabinets this vibrant hue. Commit to the bold look with a monochromatic backsplash.
Whether you add a subtle pop of Viva Magenta in the form of a pleated lampshade, or choose to go big with floor to ceiling curtains, textiles are a perfect way to incorporate the hue into your home temporarily or long-term.
In collaboration with Pantone, Spoonflower, a textile marketplace, has brought the color to life through fabric and wallpaper via a design challenge with nearly 1,400 participating artists. Participants created beautiful designs embodying the color of the year and all that it stands for. The winner was “Viva in Vineyard” by Zoe Feast and showcases the hue in a luscious vineyard setting. Available in both textiles and wallpaper, we can see this print adorning the walls of a dining room or making a subtle appearance in the form of a valance.
Create a gutsy atmosphere in any room of the house by contrasting magenta with its opposite– emerald green. Both hues are electrifying, stand-out shades that only work to enhance, rather than overpower, one another. Transform your green, velvet couch with magenta throw pillows or add in a ton of greenery against a magenta wall.